time4africa presents Africa from its beautiful side in fashion and accessories. All materials come from local producers and are handpicked in person at their source by label boss Imma Baumgartner – in small quantities, without the price pressure of mass production. This guarantees exclusivity, because the original fabrics are limited in quantity and no two garments are ever the same – even if made to the same pattern.

Imma Baumgartner began time4africa back in 2012 with Dirndl pop-up stores. In 2014, she presented her collection at the Black Fashion Week in Dakar and followed this in 2016 and 2017 with shows at the Vienna Fashion Week. Imma now offers a broad range of outfits and accessories in our shop-in-shop at Shakkei Design Store in the Neubau district of Vienna.

time4africa is not about current trends or short-lived exotic effects. Our garments, bags and accessories are designed for confident women who make a clear statement with their look.