About time4africa

time4africa presents Africa from its beautiful side in fashion and accessories. All materials come from local producers and are handpicked in person at their source by label boss Imma Baumgartner – in small quantities, without the price pressure of mass production. This guarantees exclusivity, because the original fabrics are limited in quantity and no two garments are ever the same – even if made to the same pattern.

Imma Baumgartner began time4africa back in 2012 with Dirndl pop-up stores. In 2014, she presented her collection at the Black Fashion Week in Dakar and followed this in 2016 and 2017 with shows at the Vienna Fashion Week. Imma now offers a broad range of outfits and accessories in our showroom in the Mariahilf district of Vienna.

time4africa is not about current trends or short-lived exotic effects. Our garments, bags and accessories are designed for confident women who make a clear statement with their look.